What a $230 Esthetician Brand Kit Actually Gets You (Honest Breakdown)
A lot of estheticians see "$230 brand kit" and think one of two things:
"That seems too cheap to be good."
Or: "That seems too expensive for just a Canva template."
Both reactions make sense — because most brand kits out there ARE either too cheap to be useful or overpriced for what they deliver.
So let me show you exactly what's inside mine — and let you decide.
What's Included in the Semi-Custom Esthetician Brand Kit
✦ A complete logo suite
Primary logo, secondary logo variation, submark, and favicon — all designed to work across your website, social media, business cards, and treatment menus.
✦ A curated beauty color palette
A cohesive set of brand colors chosen specifically for the beauty and wellness industry — not random shades from a color wheel.
✦ Typography pairings
Two font pairings that work together and signal premium — with instructions on how to use them.
✦ Canva brand templates
Editable social media templates, story templates, and business card designs — all pre-built with your brand elements.
✦ Brand style guide
A one-page guide showing you exactly how to use your brand — colors, fonts, logo placement, and do's and don'ts.
✦ Instant digital download
Everything delivered immediately. No waiting. No back-and-forth. No design experience required.
Who This Is Perfect For
You're launching your esthetician business in the next 30 days
You need something professional now but custom branding isn't in the budget yet
You want cohesive, polished branding you can actually use today
You're a lash artist, brow artist, facialist, or solo esthetician just getting started
Who Should Invest in Custom Instead
If you've been in business for a year or more, you're raising your prices, or you want to position yourself as THE specialist in your market — a brand kit will only take you so far. That's when custom branding becomes the move.
The Bottom Line
For $230, you get a complete, professional brand identity you can launch with today. No design skills. No expensive designer. No months-long process.
It's not custom — but it's real branding. And real branding changes how clients see you.
