How to Choose a Squarespace Template for Your Esthetician Website (2026 Guide)
You've decided to build your beauty website on Squarespace. Smart move. Now comes the part that trips everyone up: which template do you actually choose?
With hundreds of options out there — and most of them looking beautiful in the preview — it's easy to pick one that looks nothing like your brand once you start customizing it. Or worse, spend an entire weekend on a template that just… doesn't work for a beauty business.
This guide will save you that headache.
Step 1: Start With Your Business Type, Not the Pretty Photos
The biggest mistake estheticians make when choosing a Squarespace template? Picking based on aesthetics alone.
Your template needs to support the structure your business requires:
A clear services section
An online booking integration (Acuity, Vagaro, Fresha, etc.)
A gallery or portfolio area
A homepage that builds trust fast
Make sure the template you choose has these as built-in sections — not afterthoughts.
Step 2: Check the Mobile Layout First
Over 70% of your potential clients will find you on their phone. If your template looks stunning on desktop but clunky on mobile — you're losing bookings.
Always preview every template on mobile before you commit.
Step 3: Match the Template Vibe to Your Brand Positioning
Different templates carry different visual energy. Ask yourself:
Soft, minimal, skin-focused? → Look for clean layouts with lots of white space
Bold, editorial, high-fashion beauty? → Look for templates with strong typography and full-width imagery
Warm, holistic, wellness-led? → Look for earthy tones and flowing sections in the demo
You'll be customizing the colors and fonts — but the structure and energy of the template sets the tone.
Step 4: Don't Start From Scratch — Use a Beauty-Specific Template
General Squarespace templates are built for everyone — which means they're optimized for no one. A template designed specifically for estheticians and beauty businesses already has the right sections in the right places.
That's exactly why I designed my Squarespace templates exclusively for beauty businesses — so you spend your weekend launching, not rebuilding from zero.
Browse the Squarespace Templates for Estheticians →
Step 5: Think About Who Will Maintain It
If you're managing your own website, choose a template that's clean and easy to edit. The fewer custom code blocks and workarounds, the better. Your time is better spent on clients — not debugging your website.
The Bottom Line
The right Squarespace template is one that:
✦ Matches your brand positioning
✦ Looks flawless on mobile
✦ Has the structure a beauty business actually needs
✦ You can update yourself without a developer
Starting at $189 → Shop the Templates →
