Esthetician Branding ServiceBuilt for the beauty professional who is done blending in
You're talented. Your clients feel it in the treatment room.
But if your brand doesn't show it online — the clients who'd pay premium prices never get the chance to find out.
I'm Diana, an esthetician brand designer with 15+ years in the beauty industry. I work exclusively with beauty businesses because I know your world: the pressure to fill your books, the frustration of being underpriced, the exhaustion of trying to market yourself when your brand doesn't feel like you.
Two ways to build a brand that attracts better clients, supports higher prices, and makes you the obvious choice in your market.
Both completely custom.
The thing that makes your brand impossible to forget.
Introducing the Illustrated Brand Mark — the signature element that sets Diana Design Studio apart from every other beauty brand designer.
Most brand designers deliver a logo.
I deliver a logo — and a piece of original fine art created exclusively for your business.
Your illustrated brand mark is a hand-crafted vector portrait — built in Adobe Illustrator with the precision of a designer and the sensibility of a trained fine artist. Created in your brand palette. Designed around the feeling of your signature service.
This is not a stock illustration. Not clip art. Not a template with your colors applied.
This is original artwork — made once, for you, and no one else.
✦ Your treatment room wall
Framed and displayed — the piece clients photograph without being asked
✦ Your service menu
The cover element that makes your menu feel like an editorial feature
✦ Your brand everywhere
Packaging, tissue paper, Instagram, business card — the unmistakable mark that is yours alone
Available as a signature add-on to The Beauty Ritual.
The Signature Beauty Ritual
A complete brand transformation experience.
For the esthetician or facialist who wants more than a logo.
This is a full brand world — strategy, identity, service menu, and illustrated mark — built around your signature service and the clients you want to attract.
In 2-3 weeks, you get a premium visual identity and the service strategy that makes it work commercially. This isn't just about looking good. It's about building a brand that attracts better clients, supports higher prices, and makes you the obvious specialist in your market — not just another option.
The difference: I don't just design your brand. I build it around your signature service — the treatment or experience that makes you the most money and gets you the most aligned clients. So your visuals and your strategy are working together from day one.
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• You're a solo esthetician, facialist, or lash artist launching your brand and want to do it right from the start — not fix it later
• You're rebranding because your current logo no longer reflects where you are or where you're going
• You're ready to raise your prices and need a brand that makes premium pricing feel natural — not like a stretch
• You're tired of blending in with every other esthetician in your city and want to be the obvious choice for high-end clients
• You want to be known for one signature service — not marketed as a full-menu generalist who does everything for everyone
• You're done DIYing your brand and ready for something that actually looks and feels like the business you're building
*Not right for you if — You need a logo by tomorrow. You want unlimited revisions. You're looking for the cheapest option. (In that case, our semi-custom Brand Kits from €230 might be a better fit. )
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✦ ACT I — The Discovery
Before I open a single design tool.You'll complete a deep brand questionnaire covering your business story, your ideal client, your signature service, your visual world, and the feeling you want your brand to create.
This is where most designers ask surface-level questions.
I go deeper — because a brand built on real strategy looks fundamentally different from one built on aesthetic preference alone.The moment your questionnaire arrives in my inbox — your Ritual begins.
✦ ACT II — The Direction
I present two named creative directions — each one a complete aesthetic world with a mood, palette, and visual story. You don't choose colors. You choose a feeling.
You'll receive one strategic creative direction — developed specifically around your niche, your signature service, and the exact client you want to attract.We refine it together until it feels completely right.
Because when the strategy is right, everything that follows feels inevitable.✦ ACT III — The Creation
Your complete visual identity — built from scratch, built to last.✦ Primary logo — designed for longevity, not trends
✦ Secondary logo + submark — for every context your brand appears in
✦ Custom color palette — curated for the beauty industry, built to attract your ideal client
✦ Typography pairing — so every word you publish feels elevated and consistent
✦ Brand style guide — complete multi-page PDF with every rule you need, forever
✦ Complete file package — AI, EPS, PDF, PNG, JPG. Every format. Organized and labeled.You'll never guess which color, font, or logo version to use again.
✦ ACT IV — The Strategy
A brand that doesn't convert is just decoration.Your services stop looking like a price list. I restructure and redesign your service menu as a brand asset — named treatments, editorial design, and positioning that lets you charge what you're actually worth.
Delivered in 3 formats:
→ Printable PDF for your treatment room
→ Digital JPEG for your booking site and bio link
→ Branded social slides for Instagram Stories and grid✦ ACT V — The Mark
Only available with The Beauty Ritual.The crown of The Brand Ritual. A custom illustrated woman portrait — created by hand in my fine art style — that functions as your logo and as a piece of original art simultaneously.
This is where your brand becomes unforgettable.
Your hand-crafted illustrated brand mark — original fine art, built in your brand palette, designed around the feeling of your signature service.
Available as a signature add-on. (See investment below.)
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The Beauty Ritual — from €1,500
✦ Deep brand discovery questionnaire
✦ Strategic creative direction
✦ Custom logo suite — primary, secondary, submark
✦ Custom color palette
✦ Typography pairing
✦ Brand style guide
✦ Signature service menu — print PDF, digital JPEG, social slides
✦ Complete file package — all formats
✦ 1–2 rounds of refinements at each stage
✦ 2–3 week deliveryA 50% non-refundable deposit reserves your start date. Balance is due on final delivery. Payments processed securely.
A brand that positions you as a specialist isn't a cost — it's the thing that makes every other investment in your business work harder.
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+$400
The illustrated brand mark is original fine art — created by hand in Adobe Illustrator, by a designer with a formal fine art education and fifteen years inside the beauty industry.
Created exclusively for your brand.
The thing clients photograph without being asked.
The thing that makes your brand unmistakably, irreplaceably yours.No template. No stock. No one else will ever have it.
Limited availability — mentioned in your application.
Solo Estheticians • Med Spas & Aesthetic Clinics • Facialists • Skincare Founders • Lash & Brow Artists • Beauty Salons • Holistic Wellness Brands • Beauty Educators & Coaches • Skincare Startups • Spa Businesses
Solo Estheticians • Med Spas & Aesthetic Clinics • Facialists • Skincare Founders • Lash & Brow Artists • Beauty Salons • Holistic Wellness Brands • Beauty Educators & Coaches • Skincare Startups • Spa Businesses
The Beauty Brand Foundation
A complete visual identity for established beauty businesses that already know who they are — and are ready to look like it.
You've built your business. You know your services. You know your clients. You know your positioning.
What you need is a brand identity that reflects all of it — premium, cohesive, and built to compete at the level you're operating at.
The Beauty Brand Foundation is a complete brand identity design package for skincare founders, med spas, aesthetic clinics, lash artists, beauty educators, and established beauty businesses — without the signature service strategy and service menu redesign you don't need. No service menu overhaul. No positioning work. Just a complete, premium visual identity — built specifically for the beauty industry, designed to attract the clients you want.
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• You're a skincare founder or beauty product entrepreneur launching or rebranding your line — and need a premium brand identity without the service strategy component
• You run a med spa, aesthetic clinic, or luxury spa and need a visual rebrand that positions you to compete with the most established names in your market
• You're a lash artist, brow artist, or beauty specialist with a clearly defined, streamlined service offering — and want a brand that finally matches the quality of your work
• You're a beauty educator, beauty coach, or online course creator building a personal brand — and need a visual identity that positions you as an authority and attracts your ideal student or client
• You're an established beauty business owner whose brand no longer reflects where you are — and you need a rebrand without rebuilding your entire service strategy
• You already have your services, pricing, and positioning clearly defined — you just need the brand identity to bring it all together and make it look as premium as it is
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• Primary Logo
A timeless, premium brand mark designed for longevity — not this year's trend. Built to work beautifully on your website, social media, packaging, product labels, signage, and every platform you show up on.
• Secondary Logo + Submark
For profile photos, watermarks, product labels, before/after content, branded candles and packaging, and anywhere your primary logo is too large or detailed to use.
• Brand Color Palette
A curated color system designed specifically for the beauty and wellness industry. Colors that signal the right level of luxury, warmth, or clinical authority — depending on your brand's world — and attract the clients you're built for.
• Typography Pairing
Professional font selections that make your website, social media, email marketing, and packaging feel cohesive and elevated — not like pieces of a different brand stitched together.
• Brand Style Guide
Your complete brand system in one multi-page PDF. How to use your logo, colors, and fonts correctly across every platform — so your brand looks consistent whether you're designing an Instagram post, a product label, or a welcome email.
• Complete File Package
AI, EPS, PDF, PNG, and JPG — every format you need for print, digital, web, and product design. Delivered organized and labeled so you always have the right file for the right job.
• 1–2 Rounds of Refinements
So the final brand feels exactly like you — not a template, not a compromise. We refine until it's right.
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Step 1 — Brand Questionnaire
Once your 50% deposit is received, you'll complete a detailed brand questionnaire covering your business, ideal client, visual direction, competitive landscape, and brand goals. This is where I learn everything I need to build your identity. The more context you give me, the more precisely your brand can be designed. Your project starts the moment your completed questionnaire arrives.
Step 2 — Design & Refinement
I build your complete brand identity — logo suite, color palette, typography, and brand style guide — shaped around your specific business and the clients you want to attract. You'll receive your initial concepts, followed by 1–2 rounds of revisions. We refine until every element feels intentional, premium, and exactly like you.
Timeline note: Prompt feedback during revisions keeps the project on schedule.
Step 3 — Final Delivery
Your complete brand identity is packaged, organized, and delivered — every file format you need for print, digital, web, and product. Your brand style guide is included so you — and anyone you ever work with — can use your brand correctly and consistently from day one.
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The Beauty Brand Foundation Starting at $1,200
Final pricing depends on project scope. After you submit your inquiry, I'll review your project and follow up with a custom quote and available start dates within 2 business days.
Includes:
→ Custom logo suite (primary, secondary, submark)
→ Brand color palette
→ Typography pairing
→ Brand style guide
→ Complete file package (AI, EPS, PDF, PNG, JPG)
→ 1–2 rounds of refinements
A 50% non-refundable deposit reserves your start date. Balance is due on final delivery. Payments processed securely.
OR — get your brand AND website done together.
The Brand Service + Website Launch Package
Complete brand identity + fully launched Squarespace website. Everything you need to launch a premium beauty business — in one cohesive package.
Starting at $2,100
Frequently Asked Questions About Esthetician Branding
Wondering how the brand identity design process works? Check out these FAQs to learn more about my services.
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I don't offer logo-only design — and here's why that's actually a good thing for you. A standalone logo without a color system, typography, and brand strategy can't do the job a complete brand identity does. Within weeks, you'll need a font for your website, a color for your Instagram highlight covers, a version of your logo that works on a dark background. Without a full system, everything starts to feel inconsistent — and inconsistency is what makes a brand look cheap, regardless of how beautiful the logo is. Every package includes your complete visual identity system — so your brand works consistently and professionally across every platform from day one.
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The simplest way to choose:
Simple rule: if you want a brand — choose the Foundation.
If you want a brand world — choose the Ritual.Still not sure? Submit an inquiry and describe your situation — I'll point you in the right direction before you commit to anything.
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Yes — I work with beauty and wellness businesses worldwide. Everything is handled remotely and digitally, so location is never a barrier. I've worked with estheticians, med spas, and skincare founders across North America, Europe, and beyond.
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Yes. Every logo, color palette, and brand element is created from scratch — built specifically for your business, your signature service, and your ideal client. No templates. No recycled concepts.
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Every package includes 1–2 rounds of refinements — so you have the opportunity to give feedback and have your brand adjusted until it feels right. I ask detailed questions upfront specifically to minimize surprises and make sure the initial direction lands close to your vision.
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Yes. A signed contract is required alongside your deposit to officially start your project. The contract protects both of us — it clearly outlines deliverables, timelines, revision rounds, payment terms, and usage rights. You'll receive it before any money changes hands.
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The Beauty Foundation is delivered in approximately 2 weeks. The Beauty Ritual is delivered in 2–3 weeks. Both timelines begin from the date your completed brand questionnaire is received and assume timely feedback at each stage.
If you have a hard launch date, mention it in your inquiry so we can plan your start date accordingly.
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You don't need to have everything figured out — that's part of what the questionnaire and strategy process is for. But it helps to have a general sense of your business name, the clients you want to attract, and the services you want to offer (or are currently offering). Everything else we build together.
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"Diana did a wonderful job bringing my vision to life! She loads you down with everything you need and how to use it properly! Highly recommend."
Chasity Roberts
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"This is my second time working with Diana. Just amazing quality and work. Super fast return as well. Over all one of the best designers I've worked with. Thank you so much Diana!"
Annie
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"Diana, was absolutely amazing! Diana did everything I asked and she didn’t get frustrated. Diana understood what I was trying to convey with my logo and colors. I would use her again absolutely!!"
Charlotte Kiss Apothecary
Ready to Build a Brand That Books?
I take on a limited number of brand projects each month to make sure every client gets my full attention and best work. If you're ready to look as premium as the work you do — and attract the clients who'll pay for it — apply below.
Spots fill quickly. If you have a launch date or event coming up, reach out as early as possible to secure your start date.
