Esthetician Branding ServiceBeauty Branding That Helps You Charge More
I understand how frustrating it can feel when your brand doesn’t reflect your unique vision and potential.
If you’re tired of blending in, investing in a custom brand identity is the right step.
Two ways to build a brand that attracts better clients, supports higher prices, and makes you the obvious choice in your market.
Both completely custom.
The thing that makes your brand impossible to forget.
Introducing the Illustrated Brand Mark — the signature element that sets Diana Design Studio apart from every other beauty brand designer.
Most brand designers deliver a logo.
I deliver a logo — and a piece of original fine art created exclusively for your business.
Your illustrated brand mark is a hand-crafted vector portrait — built in Adobe Illustrator with the precision of a designer and the sensibility of a trained fine artist. Created in your brand palette. Designed around the feeling of your signature service.
This is not a stock illustration. Not clip art. Not a template with your colors applied.
This is original artwork — made once, for you, and no one else.
✦ Your treatment room wall
Framed and displayed — the piece clients photograph without being asked
✦ Your service menu
The cover element that makes your menu feel like an editorial feature
✦ Your brand everywhere
Packaging, tissue paper, Instagram, business card — the unmistakable mark that is yours alone
Available as a signature add-on to The Beauty Ritual.
The Beauty Brand Ritual
A complete brand transformation experience.
For the esthetician or facialist who wants more than a logo.
This is a full brand world — strategy, identity, service menu, and illustrated mark — built around your signature service and the clients you want to attract.
This isn't just about looking good. It's about building a brand that attracts better clients, supports higher prices, and makes you the obvious specialist in your market — not just another option.
This Package Includes:
Brand Discovery: Deep discovery questionnaire.
Creative Direction: Two mood boards built around your niche to choose from.
Custom Logo Suite: Primary logo, secondary logo, and submark.
Color Palette: Custom curated color system.
Typography: Professional font pairings.
Brand Style Guide: Multi-page PDF with usage rules.
Service Menu: Redesigned and delivered in three formats: printable PDF, digital JPEG, and social slides.
File Package: All final files in AI, EPS, PDF, PNG, and JPG formats.
Refinements: 1–2 rounds of refinements.
Investment: Starting at $ 1500
Adds - On: Hand-crafted Illustrated Brand Mark (original vector portrait).
Social Media Template in Canva - Editable for you to update with ease.
Solo Estheticians • Med Spas & Aesthetic Clinics • Facialists • Skincare Founders • Lash & Brow Artists • Beauty Salons • Holistic Wellness Brands • Beauty Educators & Coaches • Skincare Startups • Spa Businesses
Solo Estheticians • Med Spas & Aesthetic Clinics • Facialists • Skincare Founders • Lash & Brow Artists • Beauty Salons • Holistic Wellness Brands • Beauty Educators & Coaches • Skincare Startups • Spa Businesses
The Brand Foundation
A complete visual identity for established beauty businesses that already know who they are — and are ready to look like it.
You've built your business. You know your services. You know your clients. You know your positioning.
What you need is a brand identity that reflects all of it — premium, cohesive, and built to compete at the level you're operating at.
The Beauty Brand Foundation is a complete brand identity design package for skincare founders, med spas, aesthetic clinics, lash artists, beauty educators, and established beauty businesses.
This Package Includes:
Brand Discovery: Deep discovery questionnaire.
Creative Direction: Two mood boards built around your niche to choose from.
Custom Logo Suite: Primary logo, secondary logo, and submark.
Color Palette: Custom curated color system.
Typography: Professional font pairings.
Brand Style Guide: Multi-page PDF with usage rules.
File Package: All final files in AI, EPS, PDF, PNG, and JPG formats.
Refinements: 1–2 rounds of refinements.
Investment: Starting at $ 1200
Adds - On: Hand-crafted Illustrated Brand Mark (original vector portrait).
Social Media Template in Canva - Editable for you to update with ease.
OR — get your brand AND website done together.
The Brand Service + Website Launch Package
Complete brand identity + fully launched Squarespace website. Everything you need to launch a premium beauty business — in one cohesive package.
Starting at $2,100
Frequently Asked Questions About
Esthetician Branding
Wondering how the brand identity design process works? Check out these FAQs to learn more about my services.
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I don't offer logo-only design — and here's why that's actually a good thing for you. A standalone logo without a color system, typography, and brand strategy can't do the job a complete brand identity does. Within weeks, you'll need a font for your website, a color for your Instagram highlight covers, a version of your logo that works on a dark background. Without a full system, everything starts to feel inconsistent — and inconsistency is what makes a brand look cheap, regardless of how beautiful the logo is. Every package includes your complete visual identity system — so your brand works consistently and professionally across every platform from day one.
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The simplest way to choose:
Simple rule: if you want a brand — choose the Foundation.
If you want a brand world — choose the Ritual.Still not sure? Submit an inquiry and describe your situation — I'll point you in the right direction before you commit to anything.
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Yes — I work with beauty and wellness businesses worldwide. Everything is handled remotely and digitally, so location is never a barrier. I've worked with estheticians, med spas, and skincare founders across North America, Europe, and beyond.
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Yes. Every logo, color palette, and brand element is created from scratch — built specifically for your business, your signature service, and your ideal client. No templates. No recycled concepts.
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Every package includes 1–2 rounds of refinements — so you have the opportunity to give feedback and have your brand adjusted until it feels right. I ask detailed questions upfront specifically to minimize surprises and make sure the initial direction lands close to your vision.
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Yes. A signed contract is required alongside your deposit to officially start your project. The contract protects both of us — it clearly outlines deliverables, timelines, revision rounds, payment terms, and usage rights. You'll receive it before any money changes hands.
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The Beauty Foundation is delivered in approximately 2 weeks. The Beauty Ritual is delivered in 2–3 weeks. Both timelines begin from the date your completed brand questionnaire is received and assume timely feedback at each stage.
If you have a hard launch date, mention it in your inquiry so we can plan your start date accordingly.
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You don't need to have everything figured out — that's part of what the questionnaire and strategy process is for. But it helps to have a general sense of your business name, the clients you want to attract, and the services you want to offer (or are currently offering). Everything else we build together.
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"Diana did a wonderful job bringing my vision to life! She loads you down with everything you need and how to use it properly! Highly recommend."
Chasity Roberts
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"This is my second time working with Diana. Just amazing quality and work. Super fast return as well. Over all one of the best designers I've worked with. Thank you so much Diana!"
Annie
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"Diana, was absolutely amazing! Diana did everything I asked and she didn’t get frustrated. Diana understood what I was trying to convey with my logo and colors. I would use her again absolutely!!"
Charlotte Kiss Apothecary
Ready to Build a Brand That Books?
I take on a limited number of brand projects each month to make sure every client gets my full attention and best work. If you're ready to look as premium as the work you do — and attract the clients who'll pay for it — apply below.
Spots fill quickly. If you have a launch date or event coming up, reach out as early as possible to secure your start date.

