Muse & Co.
Spa & Wellness Center
BRAND IDENTITYFor Muse & Co, the goal was to create a brand identity that feels refined, serene, and timeless, while also offering a sense of warmth and individuality. The design brings together classic elegance with modern simplicity, ensuring the brand stands apart as a sanctuary of calm and confidence.
Logo Design & Typography
For Muse & Co, I transformed the typography into something refined yet approachable — elegant serif details with subtle custom touches that make the wordmark truly unique.
The hand-drawn muse icon adds a personal, artistic layer — a symbol of inspiration and timeless beauty that clients can connect with on a deeper level.
Color Palette
The palette combines soft neutrals and elegant accents:
Warm ivory and blush beige convey calm, warmth, and a welcoming feel.
Sage green brings freshness and balance, grounding the identity in natural wellness.
Muted gold introduces a touch of luxury and timeless elegance.
Together, these colors evoke serenity while ensuring the brand retains an elevated, premium aesthetic.
Brand Pattern and Illustrations
The floral brand pattern was designed to extend Muse & Co’s identity into a warm, elegant, and immersive visual experience. Hand-drawn botanical illustrations in soft blush, muted gold, and sage green create a sense of natural beauty and calm, while maintaining the refined sophistication of the brand. These bespoke motifs bring versatility — perfect for packaging, print, or interior details — and ensure every client touchpoint feels consistent, elevated, and memorable.
YOUR BRAND
YOUR BRAND
