Brand Design for Beauty, Wellness & Lifestyle Brands

DISCOVERY STAGE

• Digital Collaboration over Email and Notion Portal

• Branding Questionnaire

• Visual Direction (2 Mood boards Presented)

VISUAL ELEMENTS

• Custom Logo Suite (Primary Logo, Secondary Logo, Sub mark logo)

• Curated Color Palette

• Font selection & typography guide

• Custom brand patterns or brand elements

• Business Card design / Thank You Card

• Brand guidelines PDF for easy brand consistency (Logo Usage, Incorrect Usage, Typography and Hierarchy, Color Palette etc.)

• Social Media Elements

  - 5 x Highlight Covers

  - 5 x Instagram Post Templates

  - Facebook & Instagram Profile Pictures

• Visual Mock Ups to preview your designs in action

Logo Suite (Primary, Secondary & Submark Logo)

• Versatility & Adaptability – Different logo variations ensure your brand looks polished across all platforms, from your website to social media, packaging, and marketing materials.

• Consistent Brand Recognition – Having multiple versions allows you to maintain a unified identity while adapting to different design needs.

• Professional & Cohesive Appearance – Your brand stays recognizable and impactful, no matter where it appears.

Custom Color Palette

• Establishes Brand Identity – A thoughtfully curated color scheme creates an emotional connection with your audience.

• Enhances Brand Consistency – No more guesswork! Your colors will be used consistently across all branding materials.

• Strategic Psychology – The right colors evoke trust, energy, or calmness, depending on your brand’s personality.

Font Pairings

• Creates a Distinctive Look – Carefully selected fonts enhance readability while making your brand unique.
  Improves

• Communication – The right typography ensures your messaging is clear, structured, and engaging.

• Polished & Professional – A consistent font system makes all brand materials look well-designed and cohesive.

Brand Patterns & Elements

• Adds a Signature Touch – Custom patterns make your brand instantly recognizable and visually engaging.

• Boosts Brand Aesthetic – Whether used on packaging, website backgrounds, or social media, patterns enhance your brand’s personality.

• Creates a Cohesive Brand Experience – Ensures that every touchpoint feels uniquely yours.

Business Card & Thank You Card Design

• Makes a Strong First Impression – A well-designed business card leaves a lasting impact on potential clients and partners.

• Professional & Polished Look – Reflects the quality and credibility of your brand.

• Builds Stronger Client Relationships – A thoughtful thank-you card adds a personal touch, enhancing customer loyalty.

Brand Guidelines Document

• Ensures Brand Consistency – Provides clear instructions on how to use your brand elements correctly across all platforms.

• Saves Time & Effort – No more second-guessing colors, fonts, or logo placement—your brand guidelines make designing easy.

• Empowers Your Team – Whether working with designers, social media managers, or print shops, your guidelines keep your branding consistent and professional.

Social Media Elements

• 5 Highlight Covers – Creates a visually appealing Instagram profile that reflects your brand aesthetic.

• 5 Instagram Post Templates – Saves time while maintaining a polished, on-brand feed.

• Facebook & Instagram Profile Pictures – Ensures your brand looks professional and cohesive across all platforms.

• Boosts Engagement & Credibility – A well-designed social presence increases audience trust and interaction.

• Time-Saving & Stress-Free – No more worrying about creating content from scratch—just edit and post!

Visual Mockups

• See Your Brand in Action – Get a real-world preview of how your branding will look on packaging, signage, social media, and more.

• Boosts Brand Confidence – Helps you visualize your brand identity before launching or rebranding.

• Great for Marketing & Presentation – Use mockups to showcase your brand to potential clients, investors, or partners.

Step 1

The first step before jumping in is to inquire through my form here. After reviewing your inquiry, I’ll get a feel for who you are and what your business and project look like. I’ll invite you to my client portal, where we can manage all aspects of our collaboration in one place. This will allow us to easily share files and provide feedback. In the portal, I’ll provide a brand questionnaire, contract, and confirm the project start date.

Step 2

At the start of your project, I’ll ask you to complete my Client questionnaire and share any inspiration you have, such as a mood board or Pinterest board. Using your insights and my own research, I’ll develop a concept mood boards to establish the brand’s look and feel. Once you approve a mood board direction, I’ll create up to two logo concepts. After receiving your feedback and finalizing a concept, I’ll move forward with designing the additional elements included in your package.

Step 3

Once the full branding package is approved and finalized, I’ll deliver your stunning new brand in the high-quality file formats you need—ready for you to launch your incredible new look!

Overall Timeline

The complete design process, from purchase to delivery of finalized files, typically takes 3–5 weeks. The duration may vary depending on prompt feedback and the extent of any requested revisions.

Price: $600

You can split the payment for your branding project into two installments. The first is a 50% upfront payment, with the remaining balance due upon project completion.