brand identity

Brand Identity for Skincare Brand

"Nature’s Beauty, Bottled with Care."

Close-up of a paper bag with a 'Tulip' logo, held by a person wearing a white hat and sunglasses, against a light sky background with leafless trees.

Itura is a botanical cosmetic brand. It’s identity should evoke elegance, purity, and a deep connection to nature.

Tone of Voice is calm, confident, and reassuring, speaking directly to customers who value wellness, quality, and natural beauty

Brand Words

Organic, Feminine, Authentic

A color palette featuring three swatches labeled 'Isabelline,' 'Tan,' and 'Deep Green,' with a photo of a woman with red hair wearing a green dress on the right.
Close-up of a person's collarbone with shadow of a flower, and the text 'IÍURA' with a butterfly illustration.
A white tube of Itura Body Lotion and its matching box, both labeled 'Natural Bee Wax,' placed on a marble platform against a beige background.
Two business cards, one dark teal with a logo of a ballet dancer and the words 'IU RA' and the other cream with a floral line drawing pattern, placed on a beige background.
Open cardboard box containing wrapped products and a card with a logo for 'IUUR'. The logo features a stylized flower with text underneath.
A white card with the word 'IIURA' and a butterfly illustration on top, placed over a dark green card with a floral line art pattern.

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