How to Launch Your Esthetician Website This Weekend (With a Squarespace Template)
What if your website was live by Sunday night?
Not a half-finished, "I'll fix it later" website. A professional, mobile-optimized, fully branded esthetician website that looks like you actually paid someone to build it.
With the right Squarespace template — you can. Here's exactly how.
Step 1: Get Your Brand Assets Together (Friday Evening)
Before you touch the template, gather everything you'll need:
Your logo (or grab a brand kit if you don't have one yet)
Your brand colors (hex codes)
Your fonts
5–10 high-quality photos of you and your space
Your service list with descriptions and prices
Your booking link (Acuity, Vagaro, Fresha, etc.)
A short bio about you and your practice
Having all of this ready before you start will save you hours of stopping and starting.
Step 2: Download Your Template & Connect to Squarespace (Friday Night)
Once you've downloaded your template, you'll get a unique link to add it directly to your Squarespace account. No technical setup. No coding. Just click, connect, and it's yours.
Create your free Squarespace trial if you don't have an account yet — you won't need to pay until you're ready to go live.
Step 3: Swap in Your Brand (Saturday Morning)
Start with the global design settings:
Update the color palette to your brand colors
Change the fonts to your brand fonts
Upload your logo to the header
Once the global settings are updated, every page will automatically reflect your brand. This step alone will make the template feel completely custom.
Step 4: Update the Content (Saturday Afternoon)
Go page by page and update:
Homepage headline and intro copy
Services section — your actual treatments and prices
About page — your story and photo
Contact page — your booking link and location
Don't overthink the copy. Write like you're talking to your dream client. Clear, warm, and direct.
Step 5: Check Mobile & Go Live (Sunday)
Preview every page on mobile before you publish. Adjust any spacing or font sizes that look off on smaller screens. Then — hit publish.
Your professional esthetician website is live. 🌸
The Shortcut: Let Me Do It For You
If the idea of a DIY website weekend sounds more stressful than exciting — that's what The Beauty Website Experience is for. You choose the template. I apply your brand, build your pages, and hand you a fully launched website in 5 days. Starting at $900.
Ready to get started?
👉 Browse the Squarespace Templates — from $189 →
👉Let Me Build It For You — from $900 →
