A logo for Muse & Co. featuring a stylized line drawing of a woman's face with leaves in her hair, centered within an arched frame. The logo includes the text 'Muse & Co.' and the tagline 'Your Sanctuary of Renewal,' with the year 2020 on the sides of the frame.

Muse & Co.

Spa & Wellness Center

BRAND IDENTITY

For Muse & Co, the goal was to create a brand identity that feels refined, serene, and timeless, while also offering a sense of warmth and individuality. The design brings together classic elegance with modern simplicity, ensuring the brand stands apart as a sanctuary of calm and confidence.

Four variations of a logo for Muse & Co., featuring a line drawing of a woman's face with leaves in her hair, accompanied by different text styles and color schemes.

Logo Design & Typography

Beige box with embossed logo of Anise & Co, featuring a woman's face surrounded by the words 'Anise & Co, Care, Confidence'.

For Muse & Co, I transformed the typography into something refined yet approachable — elegant serif details with subtle custom touches that make the wordmark truly unique.

The hand-drawn muse icon adds a personal, artistic layer — a symbol of inspiration and timeless beauty that clients can connect with on a deeper level.

Color Palette

color-palette for spa and wellness center

The palette combines soft neutrals and elegant accents:

  • Warm ivory and blush beige convey calm, warmth, and a welcoming feel.

  • Sage green brings freshness and balance, grounding the identity in natural wellness.

  • Muted gold introduces a touch of luxury and timeless elegance.

Together, these colors evoke serenity while ensuring the brand retains an elevated, premium aesthetic.

A floral patterned box with pink and gold flowers and green leaves. The box has a round logo that says 'Muse & Co. Calm. Care. Confidence.' and features a stylized illustration of a woman's face.

Brand Pattern and Illustrations

Business cards for Muse & Co., with one pink card featuring a line drawing of a woman's face and the brand name, and a second card with a floral pattern in pink, green, and beige on a white background.

The floral brand pattern was designed to extend Muse & Co’s identity into a warm, elegant, and immersive visual experience. Hand-drawn botanical illustrations in soft blush, muted gold, and sage green create a sense of natural beauty and calm, while maintaining the refined sophistication of the brand. These bespoke motifs bring versatility — perfect for packaging, print, or interior details — and ensure every client touchpoint feels consistent, elevated, and memorable.

YOUR BRAND

YOUR BRAND

White circular sticker with embossed logo and text, featuring a woman's face and the words 'Nise & Co., care, confidence' on a tan background.
Pink business card with a line drawing of a woman's face and the text '.Muse&Co.' floating above a floral patterned envelope with pink, green, and beige flowers on a white background.
A white paper shopping bag with gold handles, featuring a line drawing of a woman's face and the text 'Muse & Co.' along with floral illustrations at the bottom, placed on a light-colored terrazzo surface.
A rectangular box with a floral pattern in pink, green, gold, and white, featuring the logo of Muse & Co., which includes a line drawing of a woman's face, along with the words "Muse & Co" and the tagline "Calm. Care. Confidence."
Business card featuring a close-up photo of a woman with red hair and blue eyes, next to white flowers, with text for a beauty or skincare business named Muse & Co., including address and working hours.
Two boxes from Muse & Co.: a white box with embossed text "Muse & Co. Your Sanctuary of Renewal" and a cream-colored box with embossed logo featuring a woman's face and the words "Muse & Co. Calm. Care. Confidence."
Smartphone displaying a website for Muse & Co with a photo of two women and a pink flower, featuring a 'Book an Appointment' button.
A patterned wrapping paper and matching box with floral design in pastel beige, pink, and green colors, and a logo reading 'Muse & Co. Calm. Care. Confidence.'
A collage of images related to wellness and self-care, including a person holding a green juice, a pink flower, text reading 'The Sage' and 'Mūse', a foot bath or spa treatment, a rose illustration, spa products with candles, and a woman with a pink
Crossed beige tape with the text '.Muse & Co.' printed in black, repeated multiple times.
Flat lay of two smartphones displaying the Muse & Co. Instagram profile, with a clipped photo of a woman with red hair and a white flower, alongside a pink logo with a woman's face and the words "Muse & Co. Calma. Care. Confidence" on a gray backgrou
Botanical illustration of a woman with wavy hair and leaves, on a label for Muse & Co., with the tagline 'Your Sanctuary of Renewal,' set against a textured beige background.