Black silhouette of a person holding a leash attached to a dog, with both facing left. 
BRAND IDENTITY

Spa & Wellness Center

A product packaging design featuring a line art illustration of a woman's face with leaves in her hair, the brand name 'Muse & Co.', and the tagline 'Your Sanctuary of Renewal' on a light-colored textured background.

For Muse & Co, the goal was to create a brand identity that feels refined, serene, and timeless, while also offering a sense of warmth and individuality. The design brings together classic elegance with modern simplicity, ensuring the brand stands apart as a sanctuary of calm and confidence.

MISSION

Their mission is to offer more than just a spa treatment — they create a personalized experience that restores balance, beauty, and peace of mind. Every detail is designed to help you feel grounded, renewed, and inspired, so you can leave each visit feeling like the best version of yourself.

Illustration of a flower with green leaves and beige petals.

TARGET

Muse & Co is designed for individuals who value self-care, mindfulness, and meaningful moments of calm. Their clients are those who want to look and feel their best — not just on the outside, but within. They value experiences that make you feel restored from the inside out.

Stylized illustration of a flower with green leaves and beige petals

PERSONALITY

The Muse & Co brand identity was thoughtfully created by me to reflect everything the spa stands for — calm sophistication, warmth, and effortless beauty. I wanted every element — from the colors and logos to the tone and flow — to evoke a sense of serenity and trust.

Illustration of a butterfly with green and beige wings.

Logo Design & Typography

Close-up of a woman's face with a focus on her eye, surrounded by pink petals, with a logo of a line-drawn woman's face and the text '.Muse&Co.' overlayed.

For Muse & Co, I transformed the typography into something refined yet approachable — elegant serif details with subtle custom touches that make the wordmark truly unique.

The hand-drawn muse icon adds a personal, artistic layer — a symbol of inspiration and timeless beauty that clients can connect with on a deeper level.

Brand Pattern & Illustration

Product packaging with a floral print design featuring pink, beige, and green flowers and leaves, branded with 'Muse & Co' logo and the slogan 'Calm. Care. Confidence.'.

The Muse & Co floral pattern embodies softness, balance, and natural beauty — a visual reflection of the spa’s calming and refined essence. With gentle tones of blush, sage, and warm gold, the design evokes a sense of serenity and sophistication. Each organic shape and flowing line was thoughtfully illustrated to capture the harmony between nature and self-care, creating a soothing visual experience that mirrors the tranquility clients feel within the spa.

White circular sticker with embossed logo and text, featuring a woman's face and the words 'Nise & Co., care, confidence' on a tan background.
Pink business card with a line drawing of a woman's face and the text '.Muse&Co.' floating above a floral patterned envelope with pink, green, and beige flowers on a white background.
A white paper shopping bag with gold handles, featuring a line drawing of a woman's face and the text 'Muse & Co.' along with floral illustrations at the bottom, placed on a light-colored terrazzo surface.
A rectangular box with a floral pattern in pink, green, gold, and white, featuring the logo of Muse & Co., which includes a line drawing of a woman's face, along with the words "Muse & Co" and the tagline "Calm. Care. Confidence."
Business card featuring a close-up photo of a woman with red hair and blue eyes, next to white flowers, with text for a beauty or skincare business named Muse & Co., including address and working hours.
Two boxes from Muse & Co.: a white box with embossed text "Muse & Co. Your Sanctuary of Renewal" and a cream-colored box with embossed logo featuring a woman's face and the words "Muse & Co. Calm. Care. Confidence."
Smartphone displaying a website for Muse & Co with a photo of two women and a pink flower, featuring a 'Book an Appointment' button.
A patterned wrapping paper and matching box with floral design in pastel beige, pink, and green colors, and a logo reading 'Muse & Co. Calm. Care. Confidence.'
A collage of images related to wellness and self-care, including a person holding a green juice, a pink flower, text reading 'The Sage' and 'Mūse', a foot bath or spa treatment, a rose illustration, spa products with candles, and a woman with a pink
Crossed beige tape with the text '.Muse & Co.' printed in black, repeated multiple times.
Flat lay of two smartphones displaying the Muse & Co. Instagram profile, with a clipped photo of a woman with red hair and a white flower, alongside a pink logo with a woman's face and the words "Muse & Co. Calma. Care. Confidence" on a gray backgrou
Botanical illustration of a woman with wavy hair and leaves, on a label for Muse & Co., with the tagline 'Your Sanctuary of Renewal,' set against a textured beige background.