A black cat with green eyes sitting in front of a black background.
full brand identity for skincare brand 
BRAND IDENTITY

ÉSOL is a skincare brand rooted in purity, balance, and intention.
They believe in simple rituals that nurture the skin and calm the mind — powered by clean ingredients and guided by mindful design.

ÉSOL embodies a brand built on clarity and calm — a visual and verbal identity that mirrors the purity of its formulations.
Every element, from tone to texture, was designed to express effortless confidence and mindful beauty.

MISSION

Their mission is to simplify skincare through clean, conscious, and effective formulations that nurture both skin and self.

ÉSOL’s mission is to transform daily routines into mindful rituals — where design, science, and nature meet in harmony.

TARGET

Modern, self-aware individuals who value quality, transparency, and aesthetics. They seek skincare that feels effortless yet intentional — products that align with their minimalist lifestyle, ethical values, and desire for balance and calm.

PERSONALITY

Calm, refined, and authentic. ÉSOL embodies quiet confidence — a soothing presence that blends modern elegance with natural simplicity. The tone is warm yet minimal, inspiring trust through honesty, clarity, and care.

Logo Design & Typography

skincare logo package

The typographic choice — an elegant serif with soft curves and subtle contrast — communicates timeless beauty and trust. The delicate accent on the “É” adds a distinctive character, evoking a sense of European refinement and purity, while the balanced spacing and flowing ligatures create a graceful, calming rhythm.

The ÉSOL identity connects with clients seeking serenity, authenticity, and self-care. It feels luxurious yet grounded — a visual embodiment of calm confidence, natural elegance, and the beauty of simplicity.

Color Palette

A collage featuring a woman's face with flowers, skincare routines, and color swatches with hex codes.

Earthy warmth and soft neutrals, designed to evoke calm, trust, and authenticity.

The palette builds an emotional bridge between nature and nurture. It feels rooted in the earth yet elevated in tone—helping clients feel calm, cared for, and confident.

Close-up of a woman's face showing one eye, with the word 'ÉS' overlaid and a white flower near her cheek.
A white tube of body scrub with black and gray text, standing upright on a plain light background, casting a shadow to the left.
A person with long hair holding a white skincare product tag with embossed text reading 'ESOL SKINCARE' in front of their face.
A bottle of ESOL skincare face oil on a small pedestal with shadows creating a leaf-like pattern on the wall behind it.
A white card with the text 'ESOL SKINCARE' printed on it, positioned on a flat surface with a shadow cast behind it.
Smartphone displaying a skincare advertisement featuring a woman applying cream on her cheek with text 'New Arrivals' and a 'Shop Now' button.
A glass dropper bottle labeled "Face Oil" with a brown tint, placed on a small wooden shelf against a white wall, with soft shadows cast on the wall.
A woman with green eyes and red hair, wearing a large pink hydrangea flower hat, holding a box with an embossed "LE O SE" pattern partially covering her face, with a neutral background.
Close-up of a woman with her eyes closed, resting her head on her hand. She has fair skin, dark eyebrows, and lined eyelashes. She's wearing a gold earring and has blonde hair pulled back. There is a diagonal text overlay on the left side that reads