A man standing on a rocky beach, facing the ocean during sunrise or sunset, with clouds in the sky.
Smartphone on a light wood table displaying a website for bloom & vine with a background image of styled hair and a "Book Now" button.

This brand identity was created to embody confidence, warmth, and elevated femininity—perfectly suited for a modern hair extension brand that empowers women to feel bold and beautiful.

The color palette blends rich, warm tones that evoke strength, sophistication, and undeniable allure—striking yet inviting. Paired with an elegant serif typeface and subtle italic accents, the typography adds a touch of softness and luxury to balance the boldness.

This visual direction captures the essence of the brand: empowered, glamorous, and unapologetically confident—just like the women it serves.

Brand Words

Sophisticated, Feminine, Empowered

MISSION

Their mission is simple — to help you feel beautiful, confident, and completely yourself. They create high-quality, natural-looking hair extensions that blend seamlessly and bring your dream hair to life.

TARGET

Bloom & Vine is made for women who love effortless, everyday beauty. You value products that look and feel natural, fit into your routine, and help you show up as your best self.

PERSONALITY

Bloom & Vine is warm, approachable, and full of positive energy. The brand feels like your stylish, supportive friend. Every detail, from the logos to the tone of voice is designed to make you feel seen, cared for, and excited about your transformation.

Four business cards arranged on a background of red hair. The top left card is white with black text for 'bloom&vine.' The top right card is beige with brown text for 'bloom&vine.' The bottom left card is brown with beige text and an oval border for
A color palette featuring shades of white, blush pink, brown, and black, with an artistic photo of a woman in a white lace dress, backlit by sunlight, framed by wooden furniture and hair.
A smartphone displaying a hair salon app called 'bloom & vine' with a background picture of long, styled, reddish-brown hair tied in a loose knot, placed on a white textured stone surface with a neutral background.
A silver laptop on a wooden table displaying a website for hair salons, with images of a woman with flowing hair and a hairstyle braid, against a light-colored wall with sheer curtains.
Embossed text on a white surface reads 'bloom & vine'
Two smartphones, one displaying a woman with flowing hair in a white dress and the other showing a close-up of hair being held with a comb, both with fashion and beauty-themed designs.
Laptop on a cushioned armchair showing a website with images of women, surrounded by a shaggy black and white rug, near a window with sunlight.
Mockup of a mobile phone displaying a website for Bloom & Vine hair salon with a background image of a woman's blonde hair styled in a knot. Flanking the phone are two photographs: on the left, a hand brushing long red hair, and on the right, a woman
A laptop computer on a light-colored table displaying a website for a hair salon called 'bloom & vine', featuring images of a brunette hairstyle and a styled hair knot, with navigation menu options at the top.

Drop me an email at itsdianadesign@gmail.com

Wanna get in touch?

Follow my journey on Instagram @itsdianadesign

A smartphone displaying an advertisement for Satné Lingerie, featuring a woman in white underwear and a bra, standing in a minimalist setting with white brick and shadows in the background.
Close-up of a woman's face with detailed eye makeup, textured skin, and a pink flower, along with a logo featuring a line drawing of a woman's face and the text '.Muse&Co.'.
Two smartphones displaying the 'BLUSHEE' website, placed in front of a textured beige bust sculpture, with the screens showing images and text about beauty and facial treatments.