"Where beauty meets branding."

BLOOM & VINE

This brand identity was created to embody confidence, warmth, and elevated femininity—perfectly suited for a modern hair extension brand that empowers women to feel bold and beautiful.

The color palette blends rich, warm tones that evoke strength, sophistication, and undeniable allure—striking yet inviting. Paired with an elegant serif typeface and subtle italic accents, the typography adds a touch of softness and luxury to balance the boldness.

This visual direction captures the essence of the brand: empowered, glamorous, and unapologetically confident—just like the women it serves.